Blog post 14

 

Differences from Traditional News Releases

1. Experiential Storytelling: Unlike conventional news releases focusing on straightforward information dissemination, Tourism Whistler's releases are crafted to immerse readers in the Whistler experience. They often highlight events, outdoor activities, and seasonal attractions, providing a vivid sense of place and adventure. Channing Hertel and Social Media in PR

2. Integrated Multimedia Content: The media room incorporates high-quality images, videos, B-roll footage, and textual content. This multimedia approach enhances storytelling and provides journalists with ready-to-use visual assets beyond the typical text-only press release. media.whistler.com

3. Comprehensive Resource Hub: Beyond press releases, the media room offers story starters, fact sheets, and detailed information about Whistler's offerings. This holistic approach equips journalists with a wealth of background material, facilitating more in-depth and informed reporting. media.whistler.com

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Features Valuable to Journalists

1. Ease of Navigation and Accessibility: The media room is designed with user-friendly navigation, allowing journalists to quickly locate the information they need, whether it's the latest news, media assets, or contact details.

2. Direct Contact Information: Each news release includes media contact details, enabling journalists to contact directly for interviews, additional information, or clarifications, streamlining the communication process. media.whistler.com

3. Diverse Content Offerings: Including various content types—such as event calendars, cultural insights, and local business highlights—provides journalists with multiple angles and story ideas, catering to various audiences and publication types.

4. Timely and Relevant Updates: Regularly updated content ensures that journalists have access to the most current information about Whistler's events, initiatives, and developments, which is crucial for timely reporting.