Blog post 14
Differences from Traditional News Releases Experiential Storytelling : Unlike conventional news releases focusing on straightforward information dissemination, Tourism Whistler's releases are crafted to immerse readers in the Whistler experience. They often highlight events, outdoor activities, and seasonal attractions, providing a vivid sense of place and adventure. Channing Hertel and Social Media in PR Integrated Multimedia Content : The media room incorporates high-quality images, videos, B-roll footage, and textual content. This multimedia approach enhances storytelling and provides journalists with ready-to-use visual assets beyond the typical text-only press release. media.whistler.com Comprehensive Resource Hub : Beyond press releases, the media room offers story starters, fact sheets, and detailed information about Whistler's offerings. This holistic approach equips journalists with a wealth of background material, facilitating more in-depth and informed r...
